Music Research Design Thinking Project

From my journey as a DJ and record collector, music has been a lifelong passion of mine and I am intrigued at the thought of technology enhancing or amplifying the listening experience. This research was conducted to uncover new, innovative opportunities in this space

Problem

Consumers have little to no active options to experience music outside of passive listening.

Gap

The rise of virtual and experiential technology, coupled with the changes in work and leisure patterns due to COVID-19 has created an opportunity gap in the consumer market.

Solution

Mobile and wearable technology could provide high-impact, easy-to-produce solutions.

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