Problem
Los Angeles-based artist Latrice (Latrice McGlothin) needed to create a greater online presence and generate interest for the release of her second independent album “It’s Time”.
Gap
Initial secondary research determined that Latrice was part of the target demographic of women who make up most physical and digital music purchases as well as the physical and virtual performance tickets.
LATRICE: B&W and Color Logos–FINAL VERSION.
LATRICE: Digital and Physical Album Cover—FINAL VERSION.